If you’ve been reading up on the latest trends in digital marketing, you’ll know that SMS – or text messaging – remains one of the most effective ways to reach your target audience. More than 98% of mobile users receive text messages, and those same users check their phones for new messages at least several times a day. In other words, if you want to reach your customers where they are and on a platform they use often, sending them an SMS message is a great way to get your message out there. In this blog post, we’ll walk you through how to find your shortcode from the Canadian Short Code directory for SMS Marketing as well as some other important considerations when setting up an SMS campaign.
Knowing your audience is key
When developing a campaign, it’s important to know who you’re targeting. Knowing who your customers are and what their preferences are will help you choose the most effective and relevant platform for your campaign. You may choose to reach out to your customers on a number of platforms, including SMS, email, or even social media. While some customers might receive all three of these messages, others might only receive one or two. It’s important to keep this in mind as you’re creating your campaign and to make sure each message is relevant to each customer segment.
Choosing the right platform for your campaign
While SMS remains an incredibly powerful marketing tool, it’s important to remember that not all SMS campaigns are created equal. When you’re choosing a short code to use for your campaign, it’s important to make sure it has a high deliverability rate. If the numbers associated with your short code aren’t being successfully routed to customers’ phones, your campaign won’t be very successful.
When choosing a platform for your campaign, you may also want to consider the length of your messages.
Finding your shortcode from the Canadian Short Codes Directory
Once you’ve decided to run an SMS campaign, it’s time to find your shortcode. If you’re in the United States and are looking to run a campaign on a short code, you can find a shortcodes directory here: https://www.shortcodewiki.com/us/tr/Short_Code_Directory If you’re in Canada, you can find the Canadian Short Code Directory here: https://www.shortcodewiki.com/ca/tr/Canadian_Short_Code_Directory Once you’re on the directory, you can search for shortcodes in your city or by Canadian postal code. You can also sort by alphabetical or ascending/descending order to make the process even quicker.
Other important things to know before you start your SMS campaign
Sending unsolicited messages is against the law: While many people enjoy receiving marketing texts, others find them to be intrusive and spammy. Make sure to send texts that your customers have opted in to receive.
Different carriers have different regulations: While SMS is a very effective tool, it’s important to remember that not all carriers have the same regulations. When you’re researching shortcodes, make sure to note the regulations that pertain to the carriers your audience members are likely to be using. If you’re unsure of which carrier your customers are using, you can also send a poll to your audience to see what their most common carriers are.
Don’t send too many messages: While SMS campaigns can be incredibly effective, you don’t want to overdo it.
When it comes to SMS, there’s no better time to start a campaign than now. Customers are eager to receive marketing messages on their phones, and they’re more likely to respond to these messages than on almost any other platform. Whether you’re targeting consumers who are driving to work or who are in a rush and don’t have time to sit down at their computer, SMS is an effective and efficient way to reach your audience.