Technology has dramatically altered the way businesses interact with customers. A few decades ago, brick-and-mortar stores were the only place to get products or enlist for services. Today, e-commerce has challenged conventional business models so much that hundreds of businesses are thriving off online selling like on social media platforms. As competition climbs higher, front runners are now looking to XR to enhance customer experience. Extended Reality (XR) uses technology to enhance our reality and is the umbrella encompassing AR, VR, and MR app development.
What is Virtual Reality (VR)
Virtual Reality enhances a user’s interaction with the business by simulating a physical environment. Users interact with virtual assets using equipment such as a VR headset or haptic gloves.
What is Augmented Reality (AR)?
Augmented Reality involves enhancing the physical world using digital elements. Unlike VR, which fabricates a virtual environment, AR superimposes graphics, audio cues, and text on real-world objects. As a result, AR creates a composite view of physical environments and virtual content.
Why AR or VR?
VR and AR technology have undergone massive growth since 2020, with statistics indicating a $250 Bn market reach by 2028. Companies are opting for AR and VR app development to engage consumers better and benefit from:
● Offering a life-like customer experience
● Facilitating product prototyping
● Providing real-time data
● Complete transparency in the product development process
Tips when developing AR and VR apps
1. Multiple platform compatibility
The app should have the capacity to function across multiple platforms such as Samsung VR gear, Acer VR, HTV Vive, Sony Playstation VR, and Oculus GO.
2. Use geo-location to enhance customer experience.
Geo-location-based features utilize the device’s GPS, compass, and other elements to create more specialized simulations of the location. For example, Pokemon GO uses the mobile’s location and position to add virtual components to the real environment. These features are useful and cutting-edge across multiple industries like tourism, retail, communication, and navigation. Moreover, these apps are now marrying other features like blockchain app development and companies are constantly revising their offerings to optimize interactions.
3. 360-degree video experience
A 360-degree view enriches a user’s engagement with the business. They are at the center and have a total view of the surrounding elements. This fully immersive environment is great for interacting with customers in tourism, automotive, and so forth.
4. 3D modeling
3D modeling is an essential component of AR and VR development that creates new dimensions for customer product viewing. Animations enrich these apps to create special effects and content that make these advanced apps more meaningful.
5. Consistent up-time
Tech systems are susceptible to downtime or inaccessibility, which could greatly hamper customer interaction. Users worldwide should access AR and VR apps when they want to. Therefore, maintain the apps to avoid latency and ensure great hosting service.
Despite the need to integrate AR and VR technologies into business, a company must first review its needs and what solutions the apps provide. Therefore,[ begin with research and analyze the different SDKs and AR app development programs to select the most suitable option. Next, select the appropriate engine that stores the user’s data, such as Unreal Engine 4, Unity, Google VR, and Amazon Sumerian. Finally, remember that the apps must be creative and engaging to attract the target users and convert them into profitable returns.
Also Read: Future of the Electronics Industry in India