Top 3 Ways to Use TikTok to Promote Your Business

TikTok has come a long way since its creation in 2016. What once was a video-sharing platform for people to connect and have fun, is now a place where businesses promote their products and services. This platform has been able to maintain a large user base due to its simplicity, easy-to-use interface, and wide range of features.

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TikTok provides an easy way for all business owners to promote their company by sharing content that is both relevant and eye-catching. By reaching the right audience videos often go viral, which helps people grow TikTok followers more easily. This can be a great opportunity for companies that want to build their brand. In the following, we present to you the top ways of promoting your business on TikTok.

Tyumen, Russia – January 21, 2020: TikTok and Facebook application on screen Apple iPhone XR

TikTok Ads

Posting video ads is one of the most popular ways that businesses use TikTok to market their products. TikTok allows brands to launch advertising campaigns. They can place various ad formats that match their audience and business needs, including in-feed ads and top-view ads. There are also hashtag challenges, brand takeovers, and managed ads.

Brand Takeover

Brand takeovers are a format that is specifically designed for brand-building advertising. The full-screen ad appears as soon as the app launches. This ad format can only be used by one advertiser per day, and it is estimated to cost around $50,000 for a six-day period. The format is aimed at large companies that can afford to spend more on brand-building advertising.

If you are looking to put your brand on a full-screen, motionless display brand takeovers can be a great option. You can create high-quality content that has a similar effect to top-view ads. The main difference between them is that potential customers cannot like or comment on brand-takeover ads, and they can last for up to five seconds.

In-Feed Ads

In-feed ads are video ads that appear as part of the user’s daily stream of videos. The traffic can be linked to your website or an app. It is the only ad format governed by a market price with regular bidding for the ad space, and where the average CPM price is $10.

Hashtag Challenges

Hashtag challenges allow TikTokers to share brand content in many ways and can reach many users. The downside to hashtag challenges is that they are only valid for 6 days.

These ads appear right after you launch the app and are considered prime-time ads that last approximately one minute. These ads are a great way to attract attention to your company and have a greater reach than other ads.

Managed Ads

Managed ads are more complex and if you want to get started with them make sure you contact a TikTok representative to learn more.

Partner up With TikTok Influencers

TikTok’s top influencers have thousands of followers. Brands can leverage the power of influencers to engage their audience in many ways.

TikTok influencers use their platforms to motivate and inspire their followers. This puts them in a great position to influence and encourage their followers. Your brand can be featured on the Discover page of TikTok users by partnering with an influencer from the right niche. You can contact them or their agent for collaboration, and depending on the number of followers, your collaboration might cost you anywhere from $800 to $3,000.

Focus On Your Audience

TikTok rewards those who work hard. Good quality content has a higher chance of being organically shared than other social media platforms. The algorithm does not just show large companies and influencers to users. It can also show newbies as long as they are in line with users’ interests.

It’s common on TikTok for users to scroll through TikTok’s For You page. The algorithm’s job is to provide information that you find interesting. It creates a user profile and compares your behavior to other users.

Before you begin your TikTok advertising, consider who your target audience is and how you can tailor your content to appeal to them. This will increase your chances of reaching more followers and building your brand. The key is to understand and know your target audience.

Bottom Line

Businesses can benefit a lot from social media, especially TikTok, as a trending platform that grows by the day. TikTok advertising can be used to effectively market your business, and gain followers and new customers. It is possible to reach the right audience and increase brand awareness by using entertaining content and collaborating with influencers.


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