SEO is continuously changing. And like all industries, it depends on consumer trends, technological changes, and social media. One thing that hasn’t changed is the need to stay informed to stay on top of your industry. That’s why we thought we’d take a moment to review some exciting SEO trends by top SEO company in Bangalore that are going to keep your website ahead of the competition in 2022.
New trends and tricks of SEO in 2022
1. Voice Search
Voice search is one of the fastest-growing trends in SEO, and it’s not hard to see why. The increased popularity of voice assistants means that keywords have more competition to get noticed. That said, voice isn’t all about keywords; it’s about how users talk about the topics that matter most—and this is where you can really set yourself apart from competitors by using the right words and phrases in your content.
In 2022, we’ll see a rise in keyword-heavy copy and short, direct sentences that make it easy for users who are searching with their voices instead of typing them into Google Search or Siri.
2. Page Experience
Google is changing how users interact with their products and services, including Google Search and Google Assistant on mobile devices. The changes include a focus on quick and easy access to information, with less attention paid to the design of the page or app. This means that websites with good page experience will rank higher than those that don’t offer a great user experience.
3. Mobile-First Indexing
Google will penalize mobile sites that aren’t responsive and speed up your mobile site: they’re going to be indexing the mobile version of your website first instead of indexing your desktop version first. This means that you’ll need to make sure that both versions of your website are optimized and user-friendly so that they can both get indexed by Google.
If you aren’t sure what this means, it basically means that Google will prioritize the mobile version of your website over the desktop version when it comes to ranking pages.
4. AI-powered SEO Strategy
Artificial intelligence (AI) will play a very vital role in search engine optimization—especially with keyword research and content creation. The AI tools available today are far more advanced than they were even three years ago, which means they’re able to generate insights about what keywords will work best for your specific business and site that no human could ever come up with alone.
5. Local Search Trend
Local search engine optimization is the next big thing in SEO. It’s only going to get bigger because people are using Google to find local businesses in their area more than ever before. They’re doing this because they want to support local businesses and help them with their needs. The growth of local search traffic is expected to continue over the next few years and grow twice as fast as the general search market.
This means that if you’re not optimizing your site for local search, you could be losing out on an important source of customers—and potentially missing out on a huge opportunity!
6. Content Marketing Is Still King
In 2022, content marketing is still king.
Content marketing is the best way to get your brand in front of your audience and make a solid first impression. Advertising on YouTube can be a very cost-effective way to increase your business’s exposure.
7. Google’s BERT Algorithm
Google’s BERT algorithm is changing the way we create content. In 2022, you’ll need to focus on creating engaging content that can be understood by machines—and people!
Google’s new BERT algorithm has been designed to go beyond the limitations of latent semantic analysis, which was the foundation of Google’s previous search algorithm. The new algorithm is designed to better understand the text by allowing it to identify and process information like entities and relations. This allows it to predict what the user is likely to want and even anticipate what they might need.
8. Update Your Website Regularly
Just like any other marketing tool, websites need regular maintenance and updating if they are going to work effectively for your business. You can’t expect to build an amazing website for yourself if no one knows about it! Keep track of changes in user behavior by using tools such as Google Search Console or Yoast SEO. These tools will provide feedback on what needs improvement so that when it comes time for updating, you know exactly what kind of changes you might need to make.
9. Core Vitals Update
As we’ve been predicting for some time, Google has finally announced that it will be updating its core algorithm again in 2022. We’ve already seen the first changes to their algorithm, and they are going to be rolling out more updates every month until the end of the year.
This update is designed to improve the quality of web pages on the internet by focusing on how well-rounded each page is. This update aims to ensure that content is relevant both now and in the future, meaning that websites need to start creating content with longevity in mind. If you’re interested in learning more about how this update could affect your business, please contact a top Digital Marketing Agency in Bangalore or whatever city you are living in.
Conclusion: The future of search is more than just keywords and links.
The fact is that SEO is always changing. While there are some constants, things like Google’s search engine algorithms and online consumer behavior will generally change over time. What might work today won’t necessarily work tomorrow or even next year, so you have to always be on your toes and keep up with the latest SEO trends. These trends may also change drastically over the next few years, so it’s impossible to know for certain what will be important in five years. However, we can make some educated guesses about some trends and hacks that will likely be popular based on what we’ve already seen come and go over the past few years.